At the top of the hit list thanks to
clever search engine marketing
95 percent of Internet users use search engines to research a product or service before buying it.
Like Google, other search engines such as Bing also use their algorithms to evaluate and rank websites based on keywords, number of views or how up-to-date they are. If a user searches for certain keywords, the results are sorted according to this ranking and displayed as organic search results (natural listings). Your company should appear as high as possible in the search results, because almost half of Internet users only click on results on the first page during their search.
Measures that increase the ranking position of your website in organic searches are called Search Engine Optimization (SEO). The use of online ads, on the other hand, is called search engine advertising (SEA).
While SEA can achieve success in the short term, SEO is more long-term oriented.
Increase your performance
Where are my customers? How do I reach them? There are so many possibilities in online marketing, how do I manage it all?
This is where we can be your reliable partner and support you in all matters!
You reach the majority of your potential customers through search engine marketing. There is much more to it than just simple ads on search engines like Google or Bing. The customer journey also includes shopping, display and YouTube.
We cover the entire customer journey for you! Let us advise you now!
Before a user makes a purchase, many touchpoints with the company take place. Nowadays the choice is huge and hardly anyone buys at the first click on a search ad. The user gets inspired, informs himself specifically about special offers and finally decides in favor of a brand. In this process, you can reach the customer again and again via individual ads and draw his attention to your brand and your product. Depending on where the customer is in the marketing funnel, there are various Google products that we can use to address the customer in the best possible way.
Using the marketing funnel, you always reach the customer where he is at the moment.
In the Upper Funnel, increase your reach via YouTube and the display network, position your brand and strengthen branding.
In the mid funnel, address customers in the discovery phase. Both shopping and search are particularly important tools here. In this phase, the display network is once again ideal for remarketing.
The up-sale or conversion takes place in the lower funnel. Here, it is important to motivate potential customers to buy/action with the right approach in all channels.
Using the marketing funnel, you always reach the customer where he is at the moment.
In the Upper Funnel, increase your reach via YouTube and the display network, position your brand and strengthen branding.
In the mid funnel, address customers in the discovery phase. Both shopping and search are particularly important tools here. In this phase, the display network is once again ideal for remarketing.
The up-sale or conversion takes place in the lower funnel. Here, it is important to motivate potential customers to buy/action with the right approach in all channels.
Together, all channels form a symphony that appeals to the customer at every stage of the customer journey. Don’t leave any of them out, because that’s the only way to fully engage your customers!
What is behind the individual formats in search engine marketing (SEM or SEA)?
01
Present ads exactly when users are searching for your product.
Ads on Google or Bing are paid advertisements in these search engines. With Google Ads/Bing Ads you can show the world what is special about your company. At the same time, you reach potential customers exactly when they are looking for your products or services. Google is the largest search engine in the world and is also the market leader in the German search engine market. More than one billion search queries are made every day. Users search on Google when they want to do something, shop or get inspired and oriented. Exactly then you can present your Google Adwords ads to potential customers and be visible with your company at the top of the search results. We support you within your budget to reach the right user for your company or product.
With Google or Bing Ads you pay for clicks that bring users to your website.
We are a certified Google Premium Partner and are among the top three percent of Google partners worldwide:
02
Google or Bing Shopping Ads are paid advertisements in the respective search engine. With Shopping Ads, products can be easily and visibly advertised individually and displayed on different pages. Users receive exact information about the offer through the shopping ad even before they click on the ad. Thus, they can directly see a picture of the product, the title, the price and the name of the store and already get a first impression. This type of ad is recommended for stores and online stores to increase the number of website hits or visits to the store and generate qualified leads. You only pay when the potential customer clicks on the ad and is thereby redirected to your website, web store or a Google-hosted landing page for your inventory.
Google and Bing Shopping enable an early entry into the user’s customer journey, as 90 percent of users have not yet decided on a brand at this point in the online product search.
We would be happy to support you in the development and implementation of an optimal strategy!
03
Reach users in multiple locations
Display ads are an ideal complement to classic search ads. They are played out in the Google display network on millions of websites, news sites, apps and Google products such as Gmail and YouTube. This allows you to reach your potential customers in even more places than Google Search itself, because over 90 percent of online time is spent outside of search. Users spend most of their time reading email, browsing web and app content, using social networks, and watching videos. Advertisers who play display ads in addition to their search ads achieve an uplift in their conversions. With display ads, you can be present at all stages of the marketing funnel, increasing brand awareness, branding, and sales.
Mit Displayanzeigen kannst Du in allen Phasen des Marketing Funnels präsent sein und damit sowohl die Bekanntheit Deiner Marke steigern und das Branding stärken als auch Deine Abverkäufe erhöhen.
We are happy to advise you and support you in your full funnel strategy.
04
Onpage strategies: Measures that take place directly on the page of your company. Through optimized addition of important keywords, your web presence receives a higher rank and is displayed further up in the search results. For this purpose, keywords with a certain density are integrated into the texts of the website.
Offpage measures: Includes everything that happens outside your own website, such as link partnerships. Websites with similar content link to each other in order to improve the ranking of their web pages.
It often takes several months before the first results are seen. The texts on the website have to be permanently adapted to the search behavior of the users and it takes time until the ad ranking actually increases.
Du brauchst Unterstützung im SEO? Wir beraten Dich gerne.
05
App campaigns can be used to promote apps on various sites such as Google Search, YouTube and on Google Play. The goals range from more app installs to increasing app engagement among existing users.
Users spend an average of three hours a day on their smartphones and, in turn, 87 percent of that time in apps. In 2020 alone, 142.9 billion apps were downloaded worldwide. 61 percent of downloaded apps are found through a digital source and again 83 percent of these digital sources are ads.
In Germany, users have an average of 90 apps installed, but they only use about 30 of them. We can help you improve app engagement and become one of those 30 apps.
We are happy to advise you and create your personal media strategy together with you.
Headquartered in Munich, M2L Agency GmbH is your online marketing agency from the cosmopolitan city with a heart!
Schleißheimer Str. 93A, 85748 Garching
+49 (0)89 121 402 03 30
info@m2lagency.com
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