We do not deliver a show. We deliver impact.

Since 2009, we have helped companies achieve measurable online marketing results.

Clear. Direct. Effective.

Who we are

M2L Agency is an owner-managed performance marketing agency from Munich. Founded in 2009 by Sebastian Menken, specialized in:

SEA - paid search with Google Ads (& Microsoft Advertising)

classic affiliate marketing

data-driven influencer performance marketing

funnel and conversion strategies

We work data-based, test-oriented and with clear decision paths. Our standard: strategies that work, setups that scale and results that can be proven.

Since 2024, we have been part of the ManyMinds Group: independent, agile and surrounded by a strong network of specialized agencies.

What defines us

Data beats opinion. Structure beats actionism. Performance beats blabla.

honest, partnership-based collaboration

cross-channel strategy

deep operational expertise

fast, data-based decisions and real impact

"No clean tracking, no reliable steering."

Team & Culture

We are a team of specialists for scaling, media, affiliate, creators, data and funnels. Direct, clear, with humor and always performance-oriented.

Sebastian

Founder & CEO

Anna-Maria

Jr. Performance Marketing Manager

Büsra

Jr. Performance Marketing Manager

Christoph

Team Lead Affiliate Marketing

Colin

Jr. Performance Marketing Manager

Inga

Performance Marketing Manager

Marina

Sr. Performance Marketing Manager

Matthias

Sr. Performance Marketing Manager

Max

Jr. Performance Marketing Manager

Priyanka

Performance Marketing Manager

Sarah

Performance Marketing Manager

Grazio

Performance Marketing Manager

"Gut feeling is not a strategy."

Interested in collaboration where impact counts?

Then we should talk.

How we work

Responsibility, clarity and measurable impact.

Team culture at M2L is not decoration for the careers page. It is how work gets done: direct communication, clear ownership, live data and the courage to test instead of guessing.

Responsibility instead of silos

Testing instead of gut feeling

Straight talk instead of politics

Team performance instead of ego

What you can expect from us

Consulting with attitude

Setup with substance

Performance with a plan

Communication at eye level

A sparring partner, not just a service provider

Network

About the ManyMinds Group

The ManyMinds Group was founded in 2024 and brings together seven independent specialist agencies as a social performance media group. M2L is the performance-first player in the group. Our goal is to connect creative solutions with data-based know-how and lead brands successfully through the entire customer journey.