Performance isn't a feeling. But measurable.
We help brands grow measurably - with SEA, Affiliate Marketing, and Influencer Performance.
We help brands grow measurably - with SEA, Affiliate Marketing, and Influencer Performance. No fluff, just results.
We believe in data-driven decisions, clear strategies, and tools that work. No buzzwords, no gut feelings - just real performance.
SINCE 2009 • PERFORMANCE MARKETING • DATA-DRIVEN
SEA·AFFILIATE·INFLUENCER AFFILIATE
Trust & Proof
Proof before promises.
Certifications, client voices and operating numbers before the next click.
Certified partner ecosystem
Partner certifications bundled in one consistent badge grid.
Real client voices
"Competent, proactive collaboration with a clear focus on shared success."
Operating proof
Since 2009, 500+ projects and over €120M+ managed media spend.
- 2009
- Since
- 500+
- Projects
- €120M+
- Media Spend
Marketing without data
is gut feeling.
Billions flow into campaigns that nobody sees or measures. We put an end to that.
of marketing budgets are used inefficiently
Source: Proxima
of ad impressions are never seen
Source: Viewability Studies / Google
of marketing decisions are based on data
Source: Nielsen
Our 3-pillar system
for measurable success
No more gut feeling. We turn your marketing budget into plannable revenue.
Measure
We identify exactly where your budget disappears
Optimize
Data-driven adjustments for maximum performance
Scale
Bring successful campaigns to the next level
The result: Ø 580% average ROAS
Since 2009, we have optimized over €120M+ in marketing budget and delivered measurable results.
Marketing Ecosystem
All channels work together. Synergy effects maximize your ROAS.
Multi-Channel
SEA, social, affiliate and influencer work as one system. Cross-channel attribution shows which combination delivers the highest ROAS.
Data Intelligence
AI-assisted algorithms optimize budgets in real time. Machine learning identifies profitable audiences automatically. Data becomes revenue.
Automation Engine
While you sleep, the system keeps optimizing. Bid management, budget shifts and campaign adjustments run continuously. Performance becomes routine.
M2L Performance
Metrics
Our average performance results. Numbers that speak for themselves.
Average ROAS
Return on Ad Spend
Conversion Rate
Average CVR
Campaign Performance
Success rate across campaigns
Performance is measurable. Always. These numbers are proof.
Data-driven since 2009Real results,
real clients
3 anonymized case studies from the last 12 months. Performance that convinces.
E-commerce fashion
6 months
Challenge
ROAS below 200%, high CAC
Solution
Multi-channel SEA plus influencer performance
Results
B2B software
4 months
Challenge
Low lead quality, high CPL
Solution
LinkedIn Ads plus content performance funnel
Results
Amazon FBA
3 months
Challenge
Organic ranking lost, PPC inefficient
Solution
Amazon SEO plus Sponsored Products optimization
Results
Ready for your own success story?
Request case studyM2L Performance Dictionary
Our M2L slang for real performance marketing people. Because buzzwords do not pay rent.
Bauchi
When ROAS is so good that all you can say is 'Bauchi!'. The ultimate M2L feeling.
Algo
The invisible performance helper that brings your campaigns to life. Our best friend.
Funnel Statement
When your sales funnel runs so smoothly that it starts making performance statements itself.
Retargeting rules
The M2L art of following interested users with data until the purchase moment fits.
ROAS over Bros
Performance marketing philosophy: measurable results always beat networking events.
KPI me softly
Gentle but effective performance optimization. Numbers can be romantic too.
Lost in translation? No problem. We translate performance into results.
Performance is not a feeling!No funnel, no party.
Traffic is only the beginning. We build funnels that turn clicks into customers with clear customer journeys, conversion optimization and tools that sell. Performance does not end with the click, but with revenue.
Whether popups, exit intent, upselling or cart analysis: we use smart mechanics to increase conversion and keep existing customers engaged through intelligent follow-up flows.
Click me, Baby, one more time.
Google, Bing and others do not run themselves. We build SEA campaigns that sell: data-driven, creative and optimized for maximum conversion. From strategy and setup to continuous A/B testing, we extract the ROAS your business deserves.
Whether e-commerce or lead generation: we analyze search intent and optimize until the target is reached. Scalable, transparent, efficient.
Awareness does not pay rent.
Affiliate marketing is alive when it is done properly. We rely on partner management, data-driven steering and a strong publisher network to deliver measurable revenue. No uncontrolled growth, but structured performance.
We combine classic affiliate models with innovative approaches like predictive advertising, retargeting and high-impact publishers. Our goal: maximum ROAS, minimum waste.
ROAS over Bros.
Creators are not just reach. They are sales partners when used correctly. With clear attribution, scalable models and clean tracking, we extract measurable performance from influencer marketing.
We connect creator campaigns with affiliate structures and create a system of performance, incentives and transparency. The result: plannable revenue instead of expensive one-off posts.
When in doubt, blame the algorithm.
Amazon loves external traffic. We make sure it performs. With creator power and affiliate tech, we push products and listings upward. Your advantage: more sales, less guesswork.
We combine targeted influencer activations with high-converting landing pages and dedicated tracking, always aligned with the Amazon algorithm. This creates a performance loop of visibility, relevance and revenue.
Everything except performance
is decoration.
We are not the agency for buzzwords. Since 2009, we have delivered results across SEA, affiliate and influencer performance marketing: data-driven, structured and efficient.
Our edge is not one single channel. It is the operating system around it: senior ownership, live data, clean tracking, clear test plans and fast decisions. You get facts instead of phrases.
Live Data
Dashboards, tracking and reporting that make decisions defensible.
Clear Priorities
Roadmaps, tests and budgets are steered by impact, not volume.
Fast Execution
Short paths, senior specialists and iterations that happen quickly.
Scalable Setups
Structures that grow with your business without losing control.
What our clients say
Performance is not a promise. It is our standard.
"The successful collaboration with M2L set a new milestone for us. The unified support and the resulting performance across all channels speak for themselves."
Benjamin Voigt
Managing Director
ZAUN-IDEE GMBH
"Our long-standing partnership shows that expertise and sustainable collaboration are truly valued at M2L. The co-working and communication are professional and shaped by a genuine sense of teamwork."
Anastasia Menauer
Head of Marketing
LIMEHOME GMBH
"The partnership with M2L is defined by exceptional commitment. The competent and proactive collaboration repeatedly shows how much M2L cares about shared success."
Dominic Steinsick
Marketing Manager
FLORAPRIMA GMBH