M2L Agency

    SEA as a growth driver in the marketing mix

    1. Purchase intent meets click readiness

      65 %

      Users click paid ads when they have concrete purchase intent.

    2. Search captures existing demand

      68 %

      Online experiences begin with a search engine.

    3. Performance starts in search

      50 %+

      Conversions happen directly after high-intent searches.

    Source: Google Economic Impact Report · WordStream

    Click me, Baby, one more time. (We deliver ROAS.)

    We do not just run ads. We create impact. With data-driven SEA strategy, we extract maximum ROAS from every click.

    We move paid search where it belongs: into profitability. With structured campaign logic, clean tracking, granular audiences and continuous optimization. We use AI-supported bidding models without turning them into a black box: full control stays with us.

    From setup to scaling: we deliver search engine performance.

    Keyword and competitor analysis
    Campaign structure and ad setup
    Conversion tracking (GA4, GTM, offline conversions)
    A/B testing for ads and landing pages
    Ongoing optimization and scaling
    Shopping, PMax and YouTube performance campaigns
    Data-based budget and bidding strategies
    Transparent reporting and performance analysis

    Gut feeling is not a strategy.

    We rely on structured data, clear KPIs and systematic tests. Every campaign is continuously evaluated, prioritized and optimized for performance. No standard setups, but clean architectures that scale. We use AI-supported bidding models, but never as a black box: full control and human expertise remain part of the process.

    Click me, Baby, one more time.

    Why SEA with M2L?

    more than 15 years of SEA experience
    e-commerce and lead-gen focus
    scalable setups with high efficiency
    AI-supported optimization, never blind
    transparent live dashboards
    close alignment with your sales and CRM teams

    Google Premium Partner

    Continuously certified as a Google Partner since 2018. Premium Partner status since 2020.

    Premium Partner 2025

    2025

    Premium Partner

    Premier Partner 2024

    2024

    Premier Partner

    Premium Partner 2023

    2023

    Premium Partner

    Premium Partner 2022

    2022

    Premium Partner

    Premier Partner 2020

    2020

    Premier Partner

    Partner 2019

    2019

    Partner

    Partner 2018

    2018

    Partner

    Let us find out together how to get more from your ad budget.

    And how AI can help without becoming a black box, but with clear results.

    Book a free initial consultation
    Our SEA Clients

    You are in good company

    Artdeco
    Avon
    Betty Barclay
    Futterplatz
    Lechuza
    Puppenkönig
    Playmobil
    S-Peers
    Sparda Bank
    Tessloff
    Zaunidee
    limehome
    Artdeco
    Avon
    Betty Barclay
    Futterplatz
    Lechuza
    Puppenkönig
    Playmobil
    S-Peers
    Sparda Bank
    Tessloff
    Zaunidee
    limehome
    Artdeco
    Avon
    Betty Barclay
    Futterplatz
    Lechuza
    Puppenkönig
    Playmobil
    S-Peers
    Sparda Bank
    Tessloff
    Zaunidee
    limehome
    Artdeco
    Avon
    Betty Barclay
    Futterplatz
    Lechuza
    Puppenkönig
    Playmobil
    S-Peers
    Sparda Bank
    Tessloff
    Zaunidee
    limehome

    Results that convince

    Real cases. Real numbers. No glossy promises.

    Fashion Retailer

    Scale PMax campaigns without losing ROAS

    ROAS+38%
    CPC-21%
    StatusPMax successfully scaled

    B2B Lead Gen

    Increase qualified leads while reducing CPA

    Qualified leads+62%
    CPA-27%
    StatusOffline conversions integrated

    Home & Living

    Increase revenue across multiple channels

    Revenue+44%
    StatusFeed optimized
    ChannelYouTube Performance activated

    Questions about SEA, PMax or how we can make your campaigns more profitable?

    Talk directly to our Search Advertising contact:

    Matthias Fangmeyer

    Matthias Fangmeyer

    SEA Expert

    matthias.fangmeyer@m2lagency.com